Kit Kat® Baseball Break
DCT developed a unique promotion for Kit Kat that had Minor League Baseball fans singing the Kit Kat jingle in stadiums all across the country.
Between innings, mascots would lead the fans in sing-alongs, while candy samples and t-shirts were distributed.
DCT created the concept and coordinated the execution with over 60 teams, reaching millions of minor league fans for the entire season.
Local retailers tied into the activity with baseball ticket giveaways.